seo website google my business forum
This is a comprehensive guide to how to set up a Google places listing for your business. It is completely free to do and although this doesn’t affect your SEO directly it will definitely play a useful role in your overall online marketing. By having your company’s location visible to the general public you will also find that for the majority of time google listings show at the top of Googles search pages which again is beneficial.
2. Setting Up Google Places
3. Editing Google Places
What you do is completely free of charge. You basically go to Google My Business and then click ‘start now.’ Obviously, it will ask you to give your business name. I’m just going to put in ‘Test Business.’ Put in your address, post town, postcode. Make sure you fill this out properly and click next.
Where are you located? This is my office address here, so I’m based in Hillington in Glasgow. Whatever you may be, your map listing should come up, but this kind of little marker is not always 100% accurate. If you’re anything like me, you’ve got OCD, make sure at this point you drag the marker to exactly where your office is, because Google’s not always 100% accurate when it comes to the maps. Drag the marker to exactly where you are, then click next.
Then choose the category that fits your business best, so ‘internet marketing service’ is one of them. It does say under there you can add more later, so we’ll come back to that. Obviously, what you want to do is put in your telephone number, make sure you select the UK or the US or whatever you may be. Your website URL. You can also get a free kind of Google website based on your info as well, but as always, you want to make sure that you have in your correct website, because I think most cases, you will have a website.
Stay in the know. Would you like to receive communications? I don’t think there’s any reason why you shouldn’t. Tick ‘yes,’ but if you don’t want bombarded with recommendations, then, by all means, click ‘no,’ but I think it’s always good to keep up-to-date, certainly with tips and how to improve your presence. Things change, so it’s certainly something I would keep ticked as ‘yes.’
Finish and verify this business. Obviously, once you’ve done this, it will allow new customers to find you in Google search and the maps, promote your business through photos and posts, type your business analytics to understand your customers, and the dreaded customer reviews. We will go into this later on in the course, but obviously, if you set this up, you are opening yourself up to customer reviews. People out there are very, very aggressive these days, and do tend to leave negative reviews even if you’ve not done anything wrong, so just be wary of that. You click ‘finish’ and verify this business.
Now in order to fill and manage this, I could get a phone call. Just know, now this is not always the case. In a lot of cases, it will allow you to have a postcard sent to your address, just to verify you are there. You just stick in your name there, click mail, and a postcard will come out to your address. You’ll get a pin number and you can go on and verify your listing. I could do that by phone just now. It’s important that you do verify your listing. Obviously, you can’t fully manage your listing until you’re verified anyway, but I’m just going to click later because I don’t want to verify a fake business listing. I just want to go straight into how this all works.
Obviously, here it will tell me ‘verification needed.’ It’s got some other stuff here, like ‘get custom business emails’ and all that kind of stuff. The first thing, though, is to complete your listing. The quick process I gave you there was just me putting in the basic details. Now here is where you can go in and you can add a profile photo, a business description, add your business hours. If you’re only open Monday to Friday, you can put in whatever hours you are actually open, because people will obviously look at this and see if your opening times are there or whatever if they have to visit your office. I’m going to close some of these down just now. Click apply.
What you want to do is fill this out with as much information as you possibly can. Add special hours, your website’s in there. Advanced information. There’s loads of different stuff in here that you can add, including a nice picture. You don’t want to have that horrible picture up there. You can add an opening date. You can add photos. You can add a business description. You can do all of this stuff.
Services is the next best thing I would go to as well. Now, you have the ability to add in different services that you provide. You want to, as I say, fill everything out as much as you possibly can, and make sure that you’re listing for all the services that you do offer. Someone like me might offer web design and [inaudible 00:06:47] market and paid search and various other stuff as well. You can also enhance your online visibility by getting a 360 experience in your office and stuff like that, which can look quite cool. You can also post on the Google My Business listing, so if you’ve got anything worthwhile to say, any special deals, then I think … You’re on Google’s own platform, and you probably want to be utilizing it to the best you possibly can.
Verify your listing. As I say, make sure you do verify your listing. If you don’t, someone else will take it off you. If you’ve got a good map position that’s unverified, then someone will take the listing right off you. They can potentially change the website, the phone numbers, and everything else, and start driving traffic to their website using your listening. So make sure that everything is verified. You can also get reviews and respond to reviews from within your Google My Business listening as well.
The next thing is quite new, which is posts, which [inaudible 00:07:51]. You can feature special offers and all that kind of stuff there. I think it’s something worth doing.
Next is just your info. Make sure you do fill that out, as I said earlier.
The next tab down is ‘insights.’ Now, insights, you have to verify before you can get this, but it will obviously show you how people are engaging with your business and all that kind of stuff.
Reviews will obviously show you your reviews here. You can obviously verify your account so that you can reply.
You can also upload photos of your business. Again, you need verification to do that, but you want to make sure that you fill out nice photos and stuff. Make sure that your account is looking good.
Website is just your website URL. Users, you can add other users here so they can mess about with your listing here. Make sure that you be careful who you put in there, for obvious reasons. You can also add new location. You can get a custom Gmail. You can also create ads through here as well, which will take you through to AdWords if you want to set up an AdWords Express account, or go on and set up AdWords in general, but more about AdWords another point.
You can also manage locations, verify location, link accounts, and stuff like that here as well. But the goal with Google My Business is it’s free, easy to use, easy to set up, and can drive a lot of traffic.
That is the basic setup. Just fill it out with loads of nice pictures, and fill it out with as much information as you possible can. That would be you starting to have a good Google My Business listing. In the next module, I will explain how to increase the rankings of your Google My Business listing, get yourself good positions on the maps, and various other bits and bobs. If you want to crack on and do this first and foremost before you go onto the next module.