what is on-page seo and off-page seo free on-page seo services On-Page SEO Ranking Factors 2020
So in today’s I’m going to show you my complete on page SCO checklist, this is the exact step by step checklist. We use for every SCO campaign. We work on. In fact we just use. This exact check was to grow pages, organic search traffic by one thousand three hundred thirty seven percent, and then we used it again to grow this page’s traffic by one thousand. Fifty nine percent. Now here’s my promise to you when
I’m, going to walk you through my agency’s entire on page SCO checklist from a to Z.. you’re working for or working on, and don’t forget to hit the bell button because you’ll get first access to new training. When you do it so the first thing we need to tackle is white is on page seo off page seo. in proce of optimize a single page on you website? This is not to be confused with onsite SCO, which is the process of optimizing an entire website. However, these two types of optimization are not mutually exclusive. For example on, say: authorization action like installing an SSL certificate is also a good on page optimization action. It’s also important mention the difference between on page SCO, first off page seo off page SCO is nothing more than another way to say, link, building, link, building and of pages seo is process of acquiring backlinking to your website. So, while on page SCO is the foundation you need to rank, you’ll usually need a substantial offsite, S. yelp.
Land to acquire backlinks to your pages and website as a whole, it’s definitely possible to rank without many backlinks, but in most cases you’ll need them now. The next question is: why is on page SCO important? Most people with basic knowledge about seo usually equate on they. Just yeah we just placing key words on a page and there’s no denying the key words are critical for on page optimization, but there’s much more to the process as you’ll soon find out. On page, optimization includes key words, copy writing, media links, user experience and even conversions, understanding and executing all of these on page seo, factors is important because it will determine how well your page will rank in Google what all be showing you isn’t just about rankings. It’s check list will helps you optimize your page’s 2 the fullest 1extent. It’ll also help you increased well time, build report for your brand and even drive conversions. So now it’s time to show you how to do all day. Just you know, step by step, just fall. This checklist and you’ll achieve a perfectly optimized page, so the first part of this process is performance. So number one: do you have Google analytics tracking set up? You need a way to measure the SCO performance of your page in Google. Analytics is pretty hard to beat, but there are some decent alternatives out there like clicky, just make sure you have a way to track organic search, traffic and conversions. Number two: are you tracking your primary keyword, phrase tracking individual keywords isn’t as straightforward as it used to be because of localization personalization other factors. However, you should still be track ur primary keywords just to makes sure? you’re on the right-8 track. I personally use a trusted track keyword performance. So now, let’s move on to phase two which is crawling and indexing. The number three is your page callable. You simply can’t rank if Google spiders can’t access your page. Your robots, not text file and no index tags are two common culprits. You need to look out for this tool is perfect for checking your pages probability just enter your U., R., L. and click submit and the tool will show you everything that is or isn’t walking search engine crawlers. You want to see a two.
Two hundred status code and no news is good news. When it comes to the other sections, you can also use screaming frog seo spider to make sure pages, are crawler accessible, just click the response, codes, tab and select blocked by robots, not tax number for easier, page indexable having a crawl. The page is the first step to ranking and Google. The second step is to make sure that your page actually gets indexed, so the best way to check if your page is properly indexes to copy your URL and paste it into Google. Established pages should show up, and if they don’t, then you need to take some additional steps. First check. If the page is using the no index tab, just click the directives tap in screaming frog and select no index from the filter dropdown. If pass test, then u need to examine your websitesite architecture. Sometimes our pages buried too deep within your website and crawlers aren’t able to reach it. This issue is most common with E. commerce websites for really large websites so to find out click, the site, architecture, tab in screaming frog and look under the crawl depth section. You want most of your pages to be no more than three clicks deep, and if your page passes both of these tasks, then you should use the fetch as Google tool that allows me to get your page indexed is to simply acquire backlinks to it. So now they’re tracking performance, your pages crawled in your pages indexed, it’s time to optimize your page for your primary keyword, which brings me to point number five. Are you targeting the right keywords? Some people overestimate their ability to rank for certain keywords. You need to go through extensive keyword, qualification and competitor analysis processes to ensure you’re targeting the right keywords. I won’t go too deep into it here, but here’s a thirty thousand foot keyword qualification process. You can use first run your keyword through H. press keyword, explorer tool and you can quickly eliminate key words based on keyword, difficulty or Katie, for example, new websites or websites that lack of forty shooting target key words greater than a Katie. A fifty. If your keyword passes the K. detest, then you need to compare your website against the ranking competitors on our.
Rich gather the following data points for each competitor and average them out: D. R., backlinks, totaling king root domains, which you can explore from H. rescue, were explored and word count. So now you have a road map of what you’ll need to do to compete, for your target keyword phrase to number six is: have you already targeted this keyword, so keyword cannibalization, which is when multiple pages target the same primary keyword phrase is something you need to keep tabs on here’s an example so boring this issue at the onset should be a priority for every SCO campaign. Trust me when I say this.
. So here’s what you need to know target one primary keyword per page and then focus on creating and updating that one page don’t create or optimize another page for the same primary key work. Now I should mention the hub and spoke model. You can target closely related keywords if the intent is different, for example, on gotcha CO I will blog post about how to do an issue on it, which is informational, intent and then I have a page targeting SCO audit service, which is transactional intent. These keyword phrases are closely related but have much different, so here’s a visual from Jimmy daily just make sure you don’t get this model twisted and think that you should start pumping out then pages around your primary page. Slash keyboard between zero point number: seven, which is: does your page satisfy search intent? So if you’ve been following my work or your members got just your cat, me then I know you’re, probably sick of me talking about this. But the truth is it’s so incredibly important. It’s something that a lot of websites get wrong, so there are four primary categories of search. Intent. Number one is informational, which should be how to get backlinks number two, our transactional, which are buy backlinks number three, our comparison queries which are mas first H. Ross into before our navigational queries like Dutch SCO, so understand the intent behind your target keyword should dictate.
How you structure your page, for example, if you’re targeting a keyword, phrase that has informational intent, did not page, should educate and attempt to build rapport. The truth is most searchers are not ready to buy when searching informational keywords there likely at the beginning of the customer journey, and you need to be cognizant of that instructure page as an educational resource. Now that doesn’t mean you shouldn’t try to push the prospect to the next stage in the buying cycle. You need to take baby steps now lead magnets. Are my go to CTA for searchers at this stage? The number eight is your primary keyword in the title now, while, as you is don’t agree on everything, most would have a hard time disputing that your primary keyword should be in your page’s title tag. So if you do anything on this checklist make sure your target keyword is in your title, but if on page, SCO was as simple as placing your keyword in the title and there would be a lot more successful as heroes, but here’s the truth. That’s a bare minimum on page SCO action. So to take your title tag optimization up another notch. You need to improve its click ability which brings me to point number: nine, which is easier. Title click worthy Google uses the words in your title tag to understand what your page is about, but there’s another side of title tags that you need to understand. First, you can find your website’s serp CTR performance in Google’s search console when you click on performance and it’s critical that you make your title as I catching bin click worthy as possible. Which brings me to point number ten, which is: can you add modifiers to your title, so title modifiers, like best top or the year? Two thousand eighteen, for example, can help you capture more long tail organic search traffic. Now number eleven days have you used all of your title tag. Real estate titles can be as long as sixty five characters before being truncated in Google serps. You should take full advantage of this character. Real estate just make sure keyword is towards the front of the title, but after that.
That you should use all the copywriting techniques you can to entice searchers to click on your result. You can use screaming frog to find all titles under or over sixty five characters when you click on page titles and click. The filter drop down to number twelve is: is your page title wrapped in an H. one tag? Every page on your website should have an H. one tag and you can use screaming frog seo spider to find what pages don’t currently have H. once just click the H. one tab and select missing H. ones from the filter dropdown. Now the question is, can you have multiple H. ones on a page and how does that impact SCO performance, regardless of whether you use HTML, five or not having multiple H. one elements on a page is fine. The answer is yes, but it would be a very rare circumstance when I would even consider doing number. Thirteen is your primary keywords in the meta description now go often re writes, mirror the script shins, but it’s still a good idea to write a descriptive ones that include your primary keyword. For example, Google replaced. My administration for mine died about three one re directs with the first couple sentences of my contact number fourteen is your meta description, click worthy. So, like your title, you should try to make your meta description as quick worthy as possible. Number fifteen is your primary keyword in your U. R. L. in my experience pages that have the primary keyword in the U. R. L. tend to perform better, but will also claims that having your keyword in the U. R. L. is a very small ranking factors number. Sixteen is your U. R. L. structure lead. There’s some evidence that shore you are else perform better, but it’s likely a very small factor. The main reason for shortening your U. R. els is for U. acts and that’s because long URLs are hard to remember and even difficult to share. So with that said, there really are no benefits of having long URLs so cut all the fat off your U. R. els, and leave only your target keyword phrases number. Seventeen is your primary keyword in the first sentence. Now it’s extremely challenging to test micro on page SCO factors such as placing your keyword phrase in the first sentence, but it’s something I’ve, always personal.
Well done to me, if you want Google’s algorithm, to truly understand what your page is about, and you need to make it abundantly clear so, naturally, placing your target keyword phrase in the first sentence is a perfect way to achieve that goal. Number, eighteen is your keyword density to aggressive relative to your competitors. Many argue that you should pay attention to keyword, density and I agree for the most part. You should write your content in the most natural way possible in the density should work its way out. your target keyword. Phrase just use this tool to gather the keyword density for each competitor and then average it out and just compare your current density to that average. If you’re creating an entirely new page and create the content first and then adjusts just keep in mind, keyword placement is more important and density. Number. Nineteen, have you added variations of your primary keyword into the copy, so it’s smart to structure your pages around one primary key word. One of my favorite ways to find these keyword variations is to use a trust, keyword, explorer and your primary keyword phrase and then click on also rank. Fourth number: twenty. Have you added synonyms of your primary keyword into the copy Google’s hummingbird algorithm is designed to rank pages based on themes, not just key words. Now, while it’s important structure page around your primary keyword, you also need to enter we’ve other relevant synonyms and topics around. If you examine my backlinks guide, you’ll see this in action. Every single section on that page was deliberate. All I did was pull all the ideas from into the public and other keyword tools and put them on the page so ensure your page should be answering every question in solving every problem around your target keyword phrase just be careful not to intermingle different intents, for example, that’s why create a separate page for the key? Were phrases buy backlinks instead of just placing that section in my god my backlinks guide has informational intent.
Walton by backlinks has transactional data. So now, let’s move on to phase four, which is content. So twenty one is your page different and better than your competitors. Unique is better than long. Every page on your website. Do you want to rank needs to bring something new and fresh to the table, always approach your content from the angle on? How are we going to make this page different than what currently exists while adding more value now? This is much easier when you’re competing for informational queries. How do you make your page? You need when you’re competing for transactional queries like Los Angeles criminal lawyer will. First, you need to leverage the content that is unique to your brand and that’s going to be testimonials case studies and results. That should be the focal point of every effective local page, because you’re trying to persuade searchers to become a weed, and you achieve that goal by having overwhelming social proof and establishing your brand’s afford. Second, your pages, you acts and you. Why needs to be better than your competitors? Unfortunately, on the local level, most businesses aren’t willing to invest in design. I mean there’s a strategic advantage. If you do the other big factor that most local businesses ignore is U. acts pages targeting transactional queries should be built for conversions or goal completions. That means form should be above the fold and CTAS should be prominent. Thirdly, most local businesses are willing to invest time or money in a video production, graphic design or quality photography. You should invest in multi media if you’re serious about rank I personally invested over thirty thousand dollars in video editing alone. It’s worth it in my last recommendation is to educate. Can you add an FAQ to the page that makes a search are more likely to become a lead? Can you give them accurate, unbiased educational information that will help them make an informed decision, helping searchers and adding value builds good will, which builds trust for your brand and trust is the key high conversions? Twenty two is your copy free of spelling and grammatical errors. Use tools like grammarly to find spelling and grammatical errors and the truth is.
Well, isn’t fond of spelling and grammatical errors based on what they said in their search quality evaluator guidelines, it also wouldn’t hurt to hire a proofreader or editor to go through your pages. Twenty three is your copy longer on average than your competitors, other some correlation of pages, with more words, tend to perform better in Google. It’s just really important not to take this out of context. Your copy needs to be well crafted and thought out. Writing several thousand words of fluff content won’t do much as I mentioned in the previous checkpoint. Your copy needs to be radically different than your competitors, not just longer use this tool or screaming frog to see how long your competitors content is. Twenty four is your copy. Well, written so semesters forget that not all writing is created equally. Just because you wrote two thousand words doesn’t mean it’s good. Writing is a skill and some people are further along than others. You really only have two options: spend thousands of hours, writing and reading to improve your ability or hire someone who already has the skill. If you are a great writer, but don’t have the budget to hire, didn’t write the content and have an editor goes through to improve it. Twenty five is your copy scalable internet user scanned before they read. That’s why your content needs to use all the methods available to improve the scalability of your page. This is super important for text, heavy pages, like blog posts or articles. You need to use your best judgment to give this check a pass or fail, but here’s a simple two step process: first, scan your target page that you want to optimize. Dennis says whether or not readers can get an understanding of what the page is about. Without reading the entire thing, twenty six is your copy written for an eighth grader, their target markets that warrant advanced writing and content, but they are the minority. Your content should be written to be understood and actionable. If someone can’t understand what you’re talking about and how to implement what you’re suggesting then there’s a problem, some experts forget that no one cares. It’s believed that we as humans are in.
Currently, self interested, we want to know how your going to help us. That’s when crafting your content, so that it reads an eighth grade level or below is so effective. It makes your content easier to understand easier to take action on. It makes you far more relatable. You can use Hemingway writer to make your content easier to understand. More importantly, study the best direct response copy writers of all time like David, Ogilvy, Dan, Kennedy and Frank current and you’ll see that simple writing winds. Number! Twenty seven! Is your copy, engaging writing in an eighth grade level or lower is the first step to writing engaging copy. The second step is to actually be engaging when you write people need to consume your content before they take action. That’s why all of these tactics in this copy writing section are so important from SCO perspective, if searchers are engaging in digesting your content, that is a positive signal for your page. He will increased while time and if you’ve done a good job, the searcher may complete another action, such as sharing your page visiting another page, So now the question is: how do you make your copy more engaging for first right to one reader by using pronouns such as you and yours? Second, in We’ve relevant stories to illustrate points last week actually know what you’re talking about. While it’s easy to fake expertise online, most readers sniff out B. S. number. Twenty eight: does your copy use short paragraphs, long paragraphs for like the kryptonite for internet users.
The massive blocks of text are one of the most repelling things. You’ll encounter online, keep your paragraphs short and scannable. I personally, wouldn’t go beyond three sentences per paragraph and I know this, isn’t what your English teacher taught you, but they’ve likely never sold anything on the internet number. Twenty! Nine are your heading structured logically, using logical page structure won’t have a profound effect on your performance, but it’s still a good practice.
Thirty, six: are your images high quality, getting unique in.
Every page should have an H. one tag. Then you should follow up with the H. two H. three H., four X. cetera number. Thirty. Is your copy using descriptive headings? I learned the concept of descriptive headings from Frank Kern insure a reader shields scanner headings and understand exactly what the content is about. Kerr refers to this as headings that tell the story. He also mentions that readers almost always scanned content before they commit to reading the entire thing. That’s why descriptive headings are so important. Number. Thirty one have you used keyword variations. Lsi keywords are synonyms in your headings. Your H. one tag can be similar to your title. Tag but other headings should include variations of your primary keyword, our size and synonyms answer. The public is perfect for finding these keyword variations. Number thirty two is your copy using bullet points and numbered lists, use bullet points or numbered lists as frequently as you can. This will break up your content and make it easier for readers to commit to digesting it number. Thirty three is your copy fresh. You should review your copy at least biannually or annually, to make sure it’s still accurate. Keeping your content is accurate and current is critical for pleasing Google’s algorithms, and this concept is mentioned countless times in Google search engine evaluator guidelines there’s also a better R. O. Y. when you improve existing assets as opposed to creating new assets. So, let’s move on to phase five, which is image, optimization, jumped thirty four: does your page have as many or more images than your competitors? Unique images make your page more interesting and engaging. You should aim to have at least as many unique images as your competitors or more thirty. Five. Are your images unique to your website? Like writing? Not all images are created equally always strive to have unique images and graphics on your page. Now, of course, this may require hiring a graphic designer or photographer, but it’s a worthwhile investment because it will improve the quality and appeal of your page plus it’ll improve your brain’s perception. If you put in that extra little effort.